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Mobilizing American grass roots

Dolese Bros. Co

The Challenge
Reinforce internal communications while improving community understanding and support for Dolese’s contributions to local cities.

The Solution
• Engineer the Dolese Kids ROCK! Tour outreach program
• Layout and produce a monthly internal newsletter
• Mobilize an internal community relations committee
• Speak with locals in real-time through employee-driven social media plan
• Solidify brand identity via press conference within an active quarry site

The Results
• More than 245 individuals impacted through Dolese Kids ROCK! Tour
• The Dolese Delivers Employee Community Award grant exemplifies statewide corporate social responsibility efforts
• 1,400 plus newsletters produced and distributed monthly reinforce branding
• 20 influential media placements across the state in targeted communities
• Press conference featuring Gov. Mary Fallin and Labor Comm. Mark Costello proved company’s worth to the state

• Community Relations
• Internal Communications
• Graphic Design

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